THE FAMILY MAN AND THE SHEEP HERDER

snkpkp · Post by **snkpkp** » Tue Jul 25, 2006 4:26 pm

THE FAMILY MAN AND THE SHEEPHERDER

What is it? Do we love cars or do we need cars? Do our women like us for our cars or do we buy them for our women? Do our kids love our van or we buy it just cause it seems to be the idea given by the corporate marketing world where being young and single you buy coupes and married without kids you buy a compact sedan, and when with you become the van driving daddy and mom takes on the “Sav” BMW X5, LEXUS RX or the Mercedes Benz ML.

My point is what is that we need from these cars, moving from point a to b? Yes, thinking about fuel consumption, YES; at least now days, does the car have enough space, if you consider all that then yeah maybe you are buying the car for your need and you really don’t care what you drive. But then there is the whole world of other buyers who are as picky as a women buying a shoe, it does not have leather seats, its not the right color, white is too common, red makes my skin look dark, I need the Bluetooth (never use it; know someone like that? Ahem), “NO SUNROOF” then why bother buying an suv etc. All these amazing combination of requirements, and this really does not seem like you want to buy a car to go just from point a to b, but that is though its whole purpose isn’t it?

One fine morning your turn on your tv a see the ZOOM ZOOM ZOOM mazda commercial, its like you are almost dancing to its tune, makes you feel hey…. that car is probably my kind of a car. Whereas the commercial is about a 2 door Mazda RX8 that is an amazing car for the single guy who is in college but average buyers who drive them are 28-45 years of age(North American market scenario). Your wife and kid may sit in the car but they usually take the van because you took the privilege of driving the nicer car, which also is the smaller car. So now we have a conflict and if so then we are looking at the wife getting rid of the RX8 and in comes the Lexus RX 350 and guess what the daddy gets the “Van”.

Desire giving in for requirements, and requirements compromised by desire, an amazing vicious circle. Average car buyers of this world are always pressed between the vehicle they want and the vehicle they need, although maybe very few of us can say YES I AM HAPPY WITH THE TWO CARS I HAVE, most of them say I WISH I HAD THIS OR THAT, but then you have to think about house payments, credit card dues, installment on the car, juniors college tuition, little missy’s piano lessons, and of course the big piece of chicken for dinner. But even through all that we still go out of the way when we go to the dealer to buy the VAN and fall in love with the BLACK V8 SUV or the 2-door sports coupe and sometime we do make the audacity to buy one of them. So screw requirement….:)

We the family man of the world are like a herd of sheep, we do what they tell us, we buy what they want us to buy and if we are not sheep’s then there is no place for us in the farm. We buy the van because someone in the middle management of Toyota has gone through his probability theory that marketing the VAN for parents with kids will generate more profits for Toyota than encouraging them to buy the Camry. We get leather seats because that’s what the next door sheep has bought, and most of all we do respect the sheep herder , the raging wife who wont stop barking until you go on her track, yes we give in to the marketing game of Lexus where they show before every Christmas you are giving your wife a RX350 wrapped in red ribbon. After all it’s all about the sheepherder. And you don’t really want to argue with her do you? --Cheers

Saad Khan
19/03/2006

sakin_uttara · Post by **sakin_uttara** » Thu Jul 27, 2006 1:58 am

bhai jan... is u r upcoming vehcles are for Bhabi ???

... nice one bro... keep them coming!!!

goneheLL · Post by **goneheLL** » Thu Jul 27, 2006 5:12 am

nice article bhaii jaaaN! very nice indeed! LOL

Post by **arnab** » Thu Jul 27, 2006 11:57 am

saad bhai, i agree the wifey gets the RX330 and the husband should treat himself to the new 997TT

snkpkp · Post by **snkpkp** » Fri Jul 28, 2006 12:43 am

And then that one day you have to take the baby with you and guess what the baby seat don fit in the 997.....now whos gonna get it ?? lol.....

sakin_uttara · Post by **sakin_uttara** » Fri Jul 28, 2006 3:28 pm

lolz @ snkpkp

Post by **arnab** » Fri Jul 28, 2006 3:57 pm

snkpkp wrote:And then that one day you have to take the baby with you and guess what the baby seat don fit in the 997.....now whos gonna get it ?? lol.....

there is a solution to everything, by that time you can order the Gemballa GT700/GT750 Cayenne, add a child seat at the back, simple

snkpkp · Post by **snkpkp** » Fri Jul 28, 2006 4:05 pm

yeah financed by Arnab; heard from rx7en you guys had a lot of fun...will look you up when i am in dubai next month....:)

zoheb · Post by **zoheb** » Fri Jul 28, 2006 9:17 pm

very interesting piece of writing. hats off to you. keep up the good work. So, are u getting rid of the RX8?

rawfin · Post by **rawfin** » Fri Jul 28, 2006 9:59 pm

nice article saad bhai!

sakin_uttara · Post by **sakin_uttara** » Fri Jul 28, 2006 11:35 pm

zoheb wrote:So, are u getting rid of the RX8?

he already have...

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