There are a few subtle differences hiding beneath those muscular shoulders and gaping grille, too. The V8 has been tuned to yield a further 5bhp over the Quattroporte's 400bhp, and Maserati claims the Ferrari-built V8 comes with a more distinctive, sporting growl.
Maserati has worked hard to give the GranTurismo a 49/51 weight distribution; its wheelbase is 126mm shorter than the donor Quattroporte mechanicals, and the suspension is tuned differently, too. It is heavy though - not surprising since it is bigger than the Gransport at 4880mm long, and tipping the scales at a meaty 1880kg.
The GranTurismo will be offered with an automatic gearbox equipped with what Maserati calls an adaptive control system that adjusts itself according to the driving style and the conditions.
The interior looks delicious, clad head to toe in rich, red leather. The GranTurismo was designed from the outset at a proper 2+2 with more space in the back than previous coupes. Each of the four individual, Maser-embossed seats should accommodate an adult in comfort.
The new GranTurismo will be unveiled for the first time at the Geneva Motor Show next month.
For those who like the wind in their hair, there are plans to introduce a two-seater Spyder and, for the more power-crazed, there may also be a meatier sports version using the 4.7-litre Maserati V8 from the Alfa Romeo 8C.
